Sk8topia ‘23: Carson & Palmer
Aljada Skatepark, situated within the vibrant Aljada development by Arada, represented more than just a recreational space. It symbolized a hub for community engagement, creativity, and cultural expression.
Objective: Position Aljada Skatepark as a premier destination for skateboarders and art enthusiasts alike, putting it firmly on the global map of skateboarding culture.
Strategy: We recognized the power of collaboration in driving creativity and engagement. Bringing together the iconic graphic designer David Carson and the talented skateboarder Keegan Palmer was a strategic move to leverage their unique talents and perspectives.
Sk8topia ‘23
Storytelling
Storytelling
We delved into the collaboration between David Carson and the vibrant skateboarding community. Our aim was to celebrate the intrinsic bond between artistry and skate culture.
Mural Painting by David Carson
Mural Painting by David Carson
Carson's mural painting served as the centerpiece of our project, transforming a blank wall within the skatepark into a vibrant canvas of artistic expression. The mural served as a visual representation of the collaboration between Carson and Palmer, capturing the essence of skateboarding culture in Carson's signature style.
Open Air Exhibition
Open Air Exhibition
In conjunction with the mural painting, we curated an exhibition of Carson's work within the park. This immersive experience allowed visitors to delve deeper into Carson's creative process and explore the intersection of art and skateboarding.
Panel Disscussion
Panel Disscussion
To further engage the audience, we organized a panel discussion featuring Carson and Palmer. This interactive session provided insights into their collaboration, creative inspirations, and the evolving landscape of skateboarding culture. It also offered an opportunity for audience participation, fostering a sense of community and dialogue.
